Ugadi is the harbinger of new hope and its fulfillment. It is the New Year Day in the Telugu Calendar. The traditional mixture of the bitter neem leaves and the sweet jaggery sherbat, symbolising the dual aspect of sorrow and happiness respectively, would be given as prasad to each devotee. Bhajan and worship were the significant aspects of the day.

It is the celebration of the Telugu New Year day in Andhra Pradesh. It provides us with an opportunity to contemplate on vastness of time, of its speed, of how to put to best use in our life. Festivities along with traditionalism mark the day in Prasanthi Nilayam where thousands of devotees from Andhra Pradesh come to spend the day in the presence of the Divine Lord, of his Divine Discourse and blessings for the New Year.